Screw the narrative, just dive right in.
How. Cool. Was that?
I love it when brands/companies make immersive experiences like this. Similar to what Disney did for The Force Awakens VR experience on the Samsung Gear our friends at Hulu threw us a creepy bone and created something similar for their new Stephen King series Castle Rock.
I recommend watching this video on full screen, in the dark for the ultimate blood pressure raising experience.